Relationship between Personality Traits and Online Shopping Addiction

https://doi.org/10.5281/zenodo.19563508

Abstract

This study aimed to examine the relationship between personality traits and online shopping addiction among young adults. Grounded in the Five Factor Model of personality, the research explored how extraversion, conscientiousness, neuroticism, agreeableness, and openness to experience influence compulsive online buying behavior. A correlational research design was employed, and data were collected from 140 participants aged between 18 and 40 years using convenience sampling. The instruments included the Brief Big Five Personality Inventory and the Bergen Shopping Addiction Scale. Descriptive statistics, Pearson correlation, and independent sample t-tests were used for data analysis. The findings revealed a significant positive relationship between extraversion and online shopping addiction, while conscientiousness showed a significant negative relationship. Openness to experience was also negatively associated with online shopping addiction. However, neuroticism and agreeableness did not show significant relationships. Furthermore, significant gender differences were observed, with females exhibiting higher levels of online shopping addiction compared to males. The study highlights the importance of personality traits in understanding online shopping addiction and suggests the need for targeted interventions to promote healthier consumer behavior. These findings contribute to the growing literature on behavioral addictions and provide insights for psychologists, marketers, and policymakers.