The Role of Social Media Influencers on Consumer Purchasing Behaviour in Urban Pakistan: A Quantitative Study. Annual Methodological Archive Research Review, [S. l.], v. 4, n. 3, p. 1301–1314, 2026. DOI: 10.66021/. Disponível em: https://www.amresearchjournal.com/index.php/Journal/article/view/2376. Acesso em: 14 oct. 2026.