AI in Modern Marketing Practice: A Critical Examination of Applications and Emerging Trends. Annual Methodological Archive Research Review, [S. l.], v. 3, n. 12, p. 161–173, 2025. DOI: 10.63075/rrbnra03. Disponível em: https://www.amresearchjournal.com/index.php/Journal/article/view/1348. Acesso em: 14 oct. 2026.