Integrating Artificial Intelligence into Project Management for Data-Driven Marketing Strategies: A Framework for Enhanced Decision-Making and Performance. Annual Methodological Archive Research Review, [S. l.], v. 3, n. 11, p. 36–48, 2025. DOI: 10.5281/zenodo.17930121. Disponível em: https://www.amresearchjournal.com/index.php/Journal/article/view/1213. Acesso em: 16 oct. 2026.