The Impact of Ethical Branding on Gen Z’s Purchase Intentions: The Role of Brand Authenticity and Social Media Engagement. Annual Methodological Archive Research Review, [S. l.], v. 3, n. 8, p. 114–140, 2025. DOI: 10.63075/8b9pnh41. Disponível em: https://www.amresearchjournal.com/index.php/Journal/article/view/568. Acesso em: 13 oct. 2026.