Ethical Leadership as a Catalyst for Employee Creativity: Understanding How Creative Self-Efficacy Strengthens Innovation and Idea Generation in the Workplace

Authors

  • Iqra Mukhtar National University of Computer and Emerging Science, Islamabad Author
  • Dr. Jamila Khurshid Assistant Professor, Department of Business Administration University of Poonch Rawalakot Author
  • Zarlakhta Babar PhD Scholar Department of Business Administration, University of Poonch Rawalakot. Author

DOI:

https://doi.org/10.63075/hhnh0e75

Abstract

The present study examines the relationship between ethical leadership and employee creativity with the mediating role of creative self-efficacy among Public and Non-Public media houses. A sample size of 300 employees was selected. The findings of the study indicated that ethical leadership is significantly associated with the creativity of an employee, whereas creative self-efficacy mediates the relationship between the two. Moreover, social learning theory was used to support the findings of the study. Implications and recommendations of the study are also discussed.

Keywords: Ethical Leadership, Employee Creativity, Creative Self-efficacy.

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Published

2025-08-30

Issue

Vol. 3 No. 8 (2025): AMARR

Section

Computer Science

How to Cite

Ethical Leadership as a Catalyst for Employee Creativity: Understanding How Creative Self-Efficacy Strengthens Innovation and Idea Generation in the Workplace. (2025). Annual Methodological Archive Research Review, 3(8), 491-509. https://doi.org/10.63075/hhnh0e75